Work
A few highlights from my portfolio. More available on request.
Masterclass
Rapid validation of a winning MVP
MY WORK
A mobile-first MVP platform launched under a stealth brand in two fast phases to help secure early talent including Dustin Hoffman and Serena Williams ahead of public launch
DELIVERABLES
Product strategy, phased roadmap, stealth brand positioning, rapid prototyping, UX/UI design
ROLE
Lead Product Designer
Kindly Human
Rebuilding the foundation under a live platform
MY WORK
A redesign of the member experience for a peer support platform sold to employers, universities and member organizations to surface thousands of buried stories, deliver on sales promises to feature client content, and establish a design system to support a reskin for a second market later, without a designer
DELIVERABLES
Product strategy, cross-functional discovery, IA, UX/UI design, design system, AI UX, branding
ROLE
Lead Product Designer
J&J Ventures
Designing a modern loyalty ecosystem for an almost 100 year old gaming company
MY WORK
I led the team that designed and built consumer-facing iOS & Android apps for J&J Gaming's loyalty program, associated admin portals for J&J and their affiliates and an underlying sweepstakes management system
DELIVERABLES
User research, journey mapping, concept explorations, prototyping, UX/UI design, brand translation
ROLE
Account Lead, Team Lead, Design Lead
Bendable
Building a lifelong learning platform
MY WORK
A free learning app that connects residents to local learning opportunities through a city’s library system and the admin dashboard behind it for librarians curating content
DELIVERABLES
Product strategy, information architecture, UX/UI design
ROLE
Lead Product Designer & Team Lead
Moody's
Designing for trust in an automated,
AI-enabled financial tool
MY WORK
A redesign of Moody's QUIQspread, an AI-powered financial-spreading tool for lenders, that made the model's work transparent enough for analysts to trust and turned an early-stage prototype into an award-winning flagship now used by 100+ lenders, completing spreads up to 70% faster than manual
DELIVERABLES
Product strategy & definition, UX/UI design, user research & usability testing, team leadership
ROLE
Lead Product Designer & Team Lead
Connect The Arts
Defining a feasible MVP for a bold creative vision
MY WORK
I led design and product for Connect The Arts, collaborating closely with a non-technical founder to transform a deeply creative, broad, and complex vision into a lean, launchable product.
DELIVERABLES
Product strategy, information architecture, UX/UI design
ROLE
Lead Product Designer & Team Lead
Ad Council
Redesigning the digital home for America's most recognized public service brand
MY WORK
Discovery, strategy and IA to bring three separate Ad Council web properties together into one site built around what donors, media partners, and the public each needed, with final designs presented directly to the CEO and launched in 2020
DELIVERABLES
Stakeholder workshop facilitation, audience personas, journey mapping, IA, content strategy, UX/UI design, brand translation to web
ROLE
Strategy Lead & Account Lead
